What is AV production?
What is AV production?
In-person events made up a large portion of all the events held all around the world. But ever since the pandemic, the number of virtual and hybrid events has been growing larger and larger. No matter what the event type is, a good AV production goes a long way to meet the goal of the events and exceed the expectation of the attendees. But what is AV production?
AV production or Audio Visual production is the technology that enhances the audio and video quality of in-person, virtual or hybrid events. The production also live streams various events and ensures that virtual attendees can experience exceptional audio and video outputs while sitting at home so that they don’t rue not attending an event in person.
Let’s take a look at the ins and outs of AV production.
What do you mean by AV production?
Whenever an event takes place, the goal of the hosts is to ensure the event goes as smoothly as possible. And one of the biggest factors that play into the success of an event is its presentation, such as how the event sounds and looks. Now, as the number of virtual and hybrid events is ever-increasing, these aspects of events are becoming more important day by day.
Along with that, the attendees expect to witness an event that not only provides quality sound to them but also looks exceptionally good. This is even truer for virtual and hybrid events, as virtual attendees want the audio and visual of the events to be of such high quality, that they can enjoy it as if they attended the event in person.
This is where AV production earns its money. AV or audio-visual production ensures no matter where you are, in the venue or at home, you can have the best audio-visual experience. If the event is a hybrid one. They make sure the event is equally enjoyable to people both in-person and virtual attendees while keeping up with the goals of the event hosts.
With the help of top-of-the-line equipment and skillful producers and specialist, they produce the audio and video of an event in such a way, that it immerses the audience into it to create an unforgettable event.
No matter where they are attending the event from and what the contents of the events are, AV production makes sure the event is equally satisfactory for guests, audience, and hosts.
Why you should invest in AV production
As the number of events is going up every year, so is the expectation of everyone related to the events. While more and more event hosts want their events to stand out, attendees, both in person and virtual, expect the event to be of the highest quality. That’s why the investments in AV productions are going up as time goes on.
Now, there are plenty of reasons you should allocate a sizeable portion of your budget to AV productions. They are:
1. They enhance the host’s reputation
Ever since people have been accustomed to high-quality events, they expect nothing less from the events they are going to attend in the future.
So, if you, as a host, invest in AV production, people attending will get their money’s worth, even if they don’t spend a penny on attendance fees. This will only enhance your reputation as a host.
2. They help maintain your goals as a host
As an event host, you want your event to be memorable. But how can an event be memorable if people can’t see or hear the speakers or performers properly?
Investing in audio-video services will ensure the speech or performance in the events is conveyed to the audience in high definition. This will make your event a successful one as it will maintain the goals of the event.
3. The services help exceed the audience’s expectations
As an event management and their overall quality are going up with every passing year, the audience expects nothing less than a stellar presentation from the events they are attending. This is even truer for corporate events, as both the standards and expectations from these events are much higher than the others.
Hiring a corporate audio-video production service ensures no matter how high the expectations of the audience are, they will be exceeded. The audio will be crisp, the video will be sharp, and even the virtual audience will feel like they attending the event in person. There’s nothing more you can expect from an event.
4. Ensures Speaker and performer satisfaction
Whenever someone speaks or performs at an event, they want their speech or performance to reach both physical and virtual attendees. But just reaching the audience will not do, the clarity, as well as the quality of the performance or speech that reaches the audience, is also very important.
AV production companies ensure speaker and performer satisfaction by providing high-end audio visual and video quality to the audience throughout the event. Even if you are attending an event virtually, they ensure the quality never drops so that you can immerse yourself in the speech or the performance.
5. They have the necessary skills and technical know-how
Another reason you should put aside a portion of your budget for AV production is these companies have proper audio-visual presentation equipment to ensure a seamless and top-quality event. Aside from that, they also have the necessary skills to handle this equipment properly.
While you may try to save some money by hiring rookie or amateur audio-visual technicians, they will neither have the top-end equipment to make an event successful nor will they have the necessary skills to handle these tools.
Because the skills are developed once a person has enough experience handling this equipment, which a rookie or amateur will lack.
When you should invest in AV production
Now that the benefits of investing in AV production are clear to you, it is only natural that you would want to ensure you invest in AV production as much as possible.
But since you will be operating on a budget, you need to optimize your spending.
Here are a few times you should consider investing in AV production:
1. Limited Time: No matter what kind of event you are hosting, you will always have an in-house team to oversee the event. If the team has limited time and resources, they won’t be able to handle the audio-visual aspect of the event properly.
This is when you should invest in audio-visual production to make sure the workload is distributed and the event goes smoothly.
2. Limited resources: Similarly, if your in-house team doesn’t have the resources to ensure a top-quality audio-visual experience for the attendees, investing in AV production is a must. This will maintain the quality of the event.
3. VIP speakers: If you are hosting a virtual event, and it either has VIP speakers or a lot of speakers, then hiring an AV production first is a must.
You want to ensure both the speakers and the audiences have the best experience while speaking and listening respectively.
As there will be VIP speakers, they will expect nothing less than the highest quality of service when they are speaking, both technically, and audio-visually.
Besides, hosting a lot of speakers requires the skills and technical know-how to maintain the quality throughout the event, both of which an AV production company possesses.
4. Multiple sessions: When an event has more than a couple of sessions, it is very easy for the audience to lose interest.
But if the audio-visual aspect of the event is top-quality, then they will be immersed into the vent, no matter how many sessions there are.
5. Technical elements: If you need your event to have background music, visual effects, video shows, or any visual transition, then you must invest in AV production.
They have the skills and technology to ensure your event stands out from the rest of the pack as far as audio-visual aspects are concerned.
Final Words
Another reason you should put aside a portion of your budget for AV One of the most common questions we face when describing our services to event hosts is, “What is AV production?”
Once the concept of AV production and its benefits are clear to you, you would always want to plan your next event keeping it in mind. Contact us to know more about our services and make your event an unforgettable one.
FAQ
1. What is an AV producer?
The role of an AV producer in making an event successful is immense. They ensure the audio, video, lighting and other aspects of an event are up to the mark and properly coordinate all the necessary equipment. This makes sure the event looks and sounds good to both the live and virtual audiences.
2. What are AV skills?
An AV specialist must have the following skills:
- Communication
- Problem-solving
- Man and resource management
- Able to work with people and things
- Perceive a pattern and visualize it
3. What are examples of AV equipment?
Here are a few examples of AV equipment used to enhance the quality of an event.
- Wireless Microphones
- Microphone Mixers
- Podiums
- Powered speakers
- Data projectors
